News Drop: Apr 11

The AI Nomad Hustle
🤖🏖️

Welcome to Friday, nomads!

Japan Airlines has hopped on the AI video bandwagon, using Google Veo 2 for “stunning” new in-flight content – decide for yourself. L’Oreal is also in bed with Google’s AI smarts on content, and Amazon CEO Andy Jassy has pledged it all to his own AI in his latest, wildly-long shareholder letter (because he needs billions of dollars to keep on investing in it).

ChatGPT now remembers everything, better, from previous conversations (unless you’re in the EEA, UK, Switzerland, Norway, Iceland, or Liechtenstein – data laws). The end of repeatedly reminding it how you need something done? We shall see.

Let’s get into it!

Kai 🚀

🛠️ NEW AI TO TRY

The godfather of advertising: now available as AI

OGILVY: Yes. That Ogilvy. This how-is-it-legal AI sidekick claims to help you write like the legend himself. No tab-switching, no tone-wrecking. Just sharp copy, fast. (He’s spinning in his grave, trust me).
Perfect for: Creative leads, brand founders, and wannabes.

PIPPIT AI: Auto-generate scroll-stopping product videos, images, and avatar content from just a link. Includes smart templates, auto-posting, and built-in analytics to scale like a pro.
Perfect for: Ecom founders, UGC creators, and anyone riding the TikTok-to-checkout wave.

HEYGEN x HUBSPOT: More video! Personalized AI videos directly inside HubSpot workflows – no camera, no crew, just avatars and automation.
Perfect for: B2B marketers, SaaS teams, and sales pros looking to boost engagement without burning out.

FLOWCHAI: Behold, conversational content creation. Chat your way to SEO-friendly blog posts, landing pages, and “bulk content” – all in your brand voice.
Perfect for: Founders and content teams (and talkers) scaling fast.

🗣️ WHAT THEY SAID

The future belongs to those who embed AI expertise directly into their [marketing] teams, harnessing available tools to extract maximum value from available data.

🔥 HOT HOT HOT

It’s official: Canva’s making serious moves on the all-in-one creative and campaign OS.

This week – not long after some awkward AI layoff news – it dropped its biggest update yet at Canva Create 2025. The shiny new Visual Suite 2.0 bundles AI-smart whiteboards, websites, spreadsheets, and presentations into one slick workspace. Translation? No more 27 tabs or juggling five tools to get your pitch deck, campaign board, and microsite done. It’s an AI-powered control room for anyone who thinks visually but works across everything.

Standouts? Magic Studio, killing it on the copy matrix and localisation in one hit, and Canva Sheets, a spreadsheet tool that doesn’t feel like punishment, turning data into branded dashboards you’d actually be proud not ashamed to show a client. Magic Charts makes numbers pop into visuals like magic (literally), and Canva Code lets you build sites and widgets without knowing how to code – because… generative AI. Oh, and there’s a voice-enabled creative assistant now. Just say what you want, and watch it go.

This one's big for indie founders, remote marketers, and digital nomads who need to move fast, look pro, and not get sucked into tool chaos. (Canva)

🍔 QUICK BITES

  • AI forces B2B marketing to “Adapt or Perish” : Ogilvy Consulting. (AdGully)

  • YouTube is supporting the ‘No Fakes Act’ targeting unauthorized AI replicas. (The Verge)

  • AI ads, action figures and Auto-Tuned raps: Australian election campaigns battle on social media. (The Guardian)

  • Google drops a bunch of AI innovations at Google Cloud Next 25. (Google)

  • Gen AI ads, effectiveness, bottom of funnel: Lessons from a day with Spotify Advertising. (Marketing Week)

  • Inside AB InBev’s surreal AI retargeting ads that are nothing like retargeting ads. (The Drum)

  • AI usage among social media marketers was up almost 180% in 2024. (Hootsuite)

  • The ‘AI in branding’ market size is expected to be worth around $7.9B by 2034 – it was around $2.64B in 2024. (Market.us)

  • Reddit doomthread on ‘Getting replaced by AI’. (Reddit)

You’re up to speed!

Now enjoy what’s left of this great day and go enjoy yourself.

Kai 🚀

P.S. Got a tool I should feature? Hit reply and shout about it.

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